What are the best content marketing metrics ?

 Content Marketing Math

Sites like contentmart.com provides for quality content to suit ones marketing needs. Once optimizing the content is done, the efficacy of the content program needs to be monitored in order to achieve better results. This requires the use of metrics. One single metric quantity cannot be used as a reference scale as a single data point may not be sufficient to conclude whether a particular content program is working or not. So as to ensure accurate results, a combination of several metrics is used.

Metrics that matter

A simple Google search will open the windows to a vast multitude of metrics that help you in your content evaluation. But there are a few that give the most accurate results.

What are the best content marketing metrics

i) Consumption Metrics

This is the basic metric type and is pivotal to the start as well as stop of a business. This metric is also for beginner content marketers who feel overwhelmed by the thought of number crunching. It delves into the numeric data that show how many people from the target audience have come across and actually used your content. It is measured by keeping a count of the number of views, downloads or clicks. Google Analytics is a prime consumption metric. It measures the number of users, page views and unique page views per content.

Advanced options enable users to do a split up of each section of the webpage and evaluate their engagement specifically.

ii) Sharing Metrics

A metric that is seen to be up close and personal with the target audience. While the consumption metrics show us how the data is consumed, sharing metrics show us how the people are responding to it . It gives an idea of how many people are sharing your content, how often do they do it and to whom they are sharing it with. Things get more exciting when the shares are via different social media platforms. The number of tweets, Google+ and LinkedIn shares give clarity to how the content is performing. Post Rank Analytics is the king of the jungle in the sharing metrics kingdom. Google recently acquired it and is believed to be a part of the overall analytics algorithm of Google.

iii) Lead Generation Metrics

Next on the line are the lead generation metrics. Discussions till now have been well and good, with metrics that show the performance of your content. Now we come to the financial end of things. These metrics show how much money you are making out of your content. It’s all about raking up dollars and is typically done by applying the need for mandatory registration before the people can actually lay eyes on your content. Having an online lead form will straight away show you how many people mean business straight from the word go. A fair breakdown of how many people actually came for your content and how many just got there by target practicing with their mouse is given by this metric analysis. Setting browser cookies can also be used to your advantage.

Lead Generation Metrics

iv)Sales Metrics

By now the metrics have accounted for a major portion of content marketing. The last part is essentially about getting money for your product. A customer and prospect database is crucial for revenue collection and product value allocation. A payment gateway counter also generates the data. This metric can be simply portrayed as a continuous cycle. The sales metrics show the end game. It demonstrates how the funds flow from the costumers who invest in the product to the newer participants who are attracted to the product.

Final word on the topic

Seemingly tedious function of keeping account of the numerical performance measures of the published content is made simple by the use of these metrics.

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