GetResponse vs MailChimp

GetResponse vs MailChimp

As websites and blogs rise and fall and people lose their popularity in the social media realm, here subscribers’ email addresses are still reliable media through which marketers and customers can maintain communication among them. If you are a marketer, all email addresses that your subscribers willingly give to you through your website guarantee that you can always have loyal customers and reap profit from your online business.

GetResponse and MailChimp are two giants in email list hosting business that have assisting online marketers manage their mailing list and newsletters. Both are known to be reputable companies with reliable services and both have been guaranteeing their clients’ satisfaction when providing their services. The types of service they provide are also basically the same. They host mailing lists, provide handy HTML design for newsletters, provide autoresponder application to automate emails, and gather statistical data related to email marketing. How do they compare to each other? Here are some GetResponse vs MailChimp features that you should look into to determine the better host among the two.

Pricing Policy

Service 500 1,000 2,000 5,000 10,000 20,000
GetResponse $15 $15 $25 $45 $65 $145
MailChimp $10* $15* $25 $50 $75 $150

One feature that both GetResponse and MailChimp use to attract clients is their service price. GetResponse and MailChimp use different pricing policies, but you can easily compare them to see which host offers better policy.

Both GetResponse and MailChimp offer hosting service allowing clients to send unlimited number of emails to their subscribers using autoresponder. GetResponse requires a monthly payment of $15/month for 1,000 subscribers, $25/month for 2,500 subscribers, $45/month for 5,000 subscribers, and $65/month for 10,000 subscribers. With MailChimp, you have to pay $15, $30, $50, and $75 per month for 1,000, 2,500, 5,000, and 10,000 subscribers respectively. Here you can see how GetResponse’s policy wins.

It is worth mentioning though that MailChimp offers one special free plan for 2,000 subscribers. Free plan is not currently available with GetResponse. However, this free plan lacks two important features: autoresponder and unlimited email. With this plan, you cannot use the autoresponder feature and you can only send 12,000 emails to your subscribers. For clients with high mailing list volume, this free plan is almost unusable. For entry-level entrepreneurs, on the other hand, this plan can be handy before they start making payment to host their mailing lists.

You may also want to take the pricing bands of each provider into account especially if the number of your subscribers has gone beyond the 5,000 threshold. At this level, GetResponse’s pricing band is considered too wide because you will have to pay the flat $65 price for 5,001 to 10,000 subscribers. MailChimp’s pricing band, on the other hand, gets narrower at this level. If you can maintain the number of your subscribers within 5001 to 5200 range, you only have to pay $55 per month, which gives you a straight $10 cut. This narrower pricing band obviously gives MailChimp a slight advantage.

Verdict: MailChimp wins with its free plan and narrower and more flexible pricing bands whereas GetResponse wins with its cheaper on-paper listed prices.

User Interface

After you buy a plan with either GetResponse or MailChimp, you will be staring at your computer screen extensively to manage your mailing lists and newsletters, so user interface is an important feature that you certainly want to look into. In brief, GetResponse uses traditional design that uses fonts with normal size and dropdown boxes. MailChimp’s interface, on the other hand, looks more modern with its large fonts, large buttons and many empty spaces. If you are using a mouse or a touchpad, GetResponse’s interface obvious pleases you because you don’t have to scroll a lot. If you are using a touchscreen of a laptop or tablet, you can give MailChimp’s interface a try and see whether it works great for you. MailChimp appears to be attempting to make its interface more touch-friendly, just like what most new applications and operating systems attempt to do.

Verdict: interface-wise, GetResponse is friendlier to laptop and desktop users who have to rely on a mouse or touchpad. MailChimp, on the other hand, is better for those using touchscreen.

GetResponse User Interface :

GetResponse User Interface

MailChimp User Interface :

MailChimp User Interface

Email Design Customization

Email designing is all about personal taste. Therefore, it is you who can determine which host offers better customization feature. However, we can provide you with a brief explanation of how this feature works in both platforms. In general, both platforms offer the same drag-and-drop customization features, though some clients have reported that MailChimp’s drag-and-drop feature is smoother and more convenient to use. One superior GetResponse’s feature that is not found in MailChimp is lightbox form, which gives you better flexibility when including forms in your email design. GetResponse also offers live preview of phone version of the design. In MailChimp, this phone version of the design is not available as live feature. You have to access it using a click. GetResponse also offers 5-mode split testing instead of the 2-mode offered by MailChimp.

Verdict: Both GetResponse and MailChimp offer fairly similar customization feature. GetResponse’s lightbox, live phone design preview and 5-mode split testing features, however, are real big plusses that make GetResponse more favorable for designing.

Landing Page Creation

One big plus of using GetResponse is that you can create a landing page with it. The limited version of this page, which allows you to create only one landing page with only 1000 monthly views, is free. If you want the full version, you have to pay $15/month. Landing page creation is indeed not a feature you can find in MailChimp, but that doesn’t mean you can’t integrate a third-party landing page with MailChimp. This is a possible effort if you have made a landing page with Unbounce or Instapage, but the price of landing page of either platform is more expensive than GetResponse’s in-house landing page creation feature.

Verdict: with both platforms, you can create landing page; however, you have to spend more money and to do more chores in order to enjoy this feature if you use MailChimp because you are expected to use a third-party landing page creation service and to integrate it with MailChimp.

Reporting

Both platforms offer comprehensive reporting. They allow you to gather simple reports informing you about email open, click through and unsubscribe rates and deeper reports about subscribers’ IP address and location, among others. Each host, however, has its own unique features that the other doesn’t offer.

With GetResponse, the coolest reporting feature that you will love is the automatic grouping feature. Groups will be automatically created based on the way your subscribers respond to your emails. You can find out group of subscribers who don’t open your email, those who open your email but do nothing afterwards, those who click your emails, etc. This grouping feature makes it easier for you to categorize your leads and to determine further actions that you will do to each group.

With MailChimp, you will not get the automatic grouping feature, but your subscribers will get 5-star-based rate depending on how they respond to your emails. It also records all replies given to your email marketing campaign.

Overview of the GetResponse Report Interface:

Overview of the GetResponse Report Interface

Overview of the MailChimp Report Interface :

Overview of the MailChimp Report Interface

Verdict: both hosts offer more or less the same reporting features. They also provide you with cool feature to categorize your subscribers and to converse with them conveniently, though the approach that each host uses for that purpose is unique.

Conclusion

In general, GetResponse and MailChimp compete with each other not only fairly, but also so creatively that they offer many unique features that make one host distinct from the other. Despite their difference, both platforms are similarly reliable and it is not a straightforward task to determine which one of them is better than the other. Nonetheless, some email designing-related features, including live preview of phone-version design, lightbox and 5-mode split-testing, will convince you that GetResponse is a cut above MailChimp.

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